| ISBN |
: ISBN 10: 0077070771 [paperback] ; ISBN 13: 9780077070779 [paperback] |
| Kolasi |
: xi, 223 halaman: gambar, tabel; 23 cm. |
| Materi Koleksi |
: Buku-Bacaan Pendukung |
| Bahasa |
: Inggris |
| Subjek |
: Advertising ; Periklanan |
| Kata Kunci |
: Advertising ; Periklanan |
| Keterangan |
: A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material. |
