Perpustakaan ITB

Judul Penulis Penerbit Perpustakaan

PHARMACEUTICAL marketing in the 21st century

/ edited by Mickey C. Smith.


Nomor Panggil

615.10688 PHA

Penulis

SMITH. Mickey C.

Penerbit

Pharmaceutical Products Press

Tahun Terbit

1997

Ketersediaan

No No Induk Kembali User

No No Induk Tanggal

No No Induk Tanggal

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No No Induk Lokasi RFID #
1 20132800 PP ITB Lt. 2 (Koleksi Mingguan)
Koleksi Mingguan

ISBN

ISBN 13: 9780789002075 [paperback] ; ISBN 10: 0789002078 [paperback]

Kolasi

283 halaman: gambar, tabel; 21 cm.

Edisi

Seri

Volume

Materi Koleksi

Buku-Bacaan Pendukung

Bahasa

Inggris

Subjek

Drugs -- Marketing ; Obat-obatan -- Pemasaran

Kata Kunci

Pharmaceutical technology, marketing, global pharma 20/20

Url

Keterangan

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years.
Buku pendukung mata kuliah KUR13-SF-Profesi Apoteker-Manajemen Farmasi-FP5001