/ edited by Mickey C. Smith.
615.10688 PHA
SMITH. Mickey C.
Pharmaceutical Products Press
1997
| No | Nomor Induk | Kembali | Koleksi |
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| No | Nomor Induk | Lokasi | Koleksi |
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| 1 | 20132800 | PP ITB Lt. 2 (Koleksi Mingguan) | Koleksi Mingguan |
| No Antrian | Tanggal Reservasi | User |
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| ISBN | : ISBN 13: 9780789002075 [paperback] ; ISBN 10: 0789002078 [paperback] |
| Kolasi | : 283 halaman: gambar, tabel; 21 cm. |
| Materi Koleksi | : Buku-Bacaan Pendukung |
| Bahasa | : Inggris |
| Subjek | : Drugs -- Marketing ; Obat-obatan -- Pemasaran |
| Kata Kunci | : Pharmaceutical technology, marketing, global pharma 20/20 |
| Keterangan | : Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years.
Buku pendukung mata kuliah KUR13-SF-Profesi Apoteker-Manajemen Farmasi-FP5001 |