ISBN |
: ISBN-13: 9780133856460 [paperback] ; ISBN-10: 0133856461 [paperback] |
Kolasi |
: xxii, 692 halaman : gambar, tabel ; 29 cm. |
Edisi |
: Fifteenth edition. Student Value edition. |
Materi Koleksi |
: Buku-Bacaan Pendukung |
Bahasa |
: Inggris |
Subjek |
: Management ; Manajemen |
Kata Kunci |
: Marketing management. ; Manajemen pemasaran. |
Keterangan |
: Buku Pendukung-DK4107-Manajemen DKV-K13P-FSRD-S1-Desain Komunikasi Visual |
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible |