| Kata Kunci |
: Hospitality, tourism, marketing, digital tranformation, consumers behavior ; Perhotelan, pariwisata, pemasaran, transformasi digital, perilaku konsumen |
| Keterangan |
: Imagine the warm and pleasant service from a restaurant in Yogyakarta, the fascinating cultural events held at a temple in Bali, the beautiful underwater landscape of Raja Ampat, or the picturesque nature of Labuan Bajo. Each destination offers unique and memorable experiences shaped by storytelling from family, relatives, social media posts, or creative travel advertisements on digital platforms. At its core, hospitality and tourism are not only about visiting places—they involve visual perceptions, stories of vibrant destinations, fascinating cultures, memorable journeys, and unforgettable service experiences.
This book presents fundamental marketing theories within the hospitality and tourism sectors. Each chapter includes real case studies from Indonesia’s hospitality and tourism industry, providing insights into how these theories apply in practice. It is designed to meet the needs of multiple audiences: university students, educators, hospitality and tourism professionals, general public, and policymakers. |
