Strategic Brand Management:
Building, Measuring and Managing Brand Equity; 5 Ed.
Nomor Panggil SBM
R 658.827 KEL s-15th ed.
Penulis
Keller, Kevin Lane &
Vanitha Swaminathan
Penerbit
Pearson Education
Ketersediaan
| No | Nomor Induk | Kembali | Koleksi |
|---|
| No | Nomor Induk | Lokasi | Koleksi |
|---|
| 1 |
8285/SBM-ITB/210922 |
SBM-ITB/3 |
SBM-ITB |
| No Antrian | Tanggal Reservasi | User |
|---|
Detil
| ISBN |
: 978-1-292-31496-9 |
| Kolasi |
: 621p., ill., gamb., index, 27.5 cm |
| Edisi |
: 5th ed. |
| Materi Koleksi |
: Buku-Bacaan Wajib |
| Bahasa |
: Inggris |
| Subjek |
: General management |
| Kata Kunci |
: Marketing, Branding, Strategy Management, Brand Management |
