Perpustakaan ITB

Judul Penulis / Pembimbing TA Tahun Penerbit Perpustakaan

Data mining techniques: for marketing, sales, and customer relationship management

/ by Gordon S. Linoff, Michael J.A. Berry.


Nomor Panggil PUSAT

658.802 LIN

Penulis

LINOFF, Gordon S.

BERRY, Michael J.A.

Penerbit

John Wiley

Tahun Terbit

2011

Ketersediaan

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1 201802094 PP ITB Lt. 2 (Koleksi Mingguan) Koleksi Mingguan
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Detil

ISBN : 9780470650936 [paperback]
Kolasi : xi, 847 halaman: gambar, tabel; 24 cm.
Edisi : Third edition
Materi Koleksi : Buku-Bacaan Pendukung
Bahasa : Inggris
Subjek : Marketing--management ; Pemasaran--manajemen
Kata Kunci : MArketing, customer, statistics, general algorithms, markert basket analysis ; Merusak, pelanggan, statistik, algoritma umum, analisis keranjang pasar
Keterangan : The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems.