| ISBN |
: ISBN-13: 9780133856460 [paperback] ; ISBN-10: 0133856461 [paperback] |
| Kolasi |
: xxii, 692 halaman : gambar, tabel ; 29 cm. |
| Edisi |
: Fifteenth edition. Student Value edition. |
| Materi Koleksi |
: Buku-Bacaan Pendukung |
| Bahasa |
: Inggris |
| Subjek |
: Management ; Manajemen |
| Kata Kunci |
: Marketing management. ; Manajemen pemasaran. |
| Keterangan |
: Buku Pendukung-DK4107-Manajemen DKV-K13P-FSRD-S1-Desain Komunikasi Visual |
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible |
