.245
a	Marketing communications
b	: a brand narrative approach
h	Buku-Bacaan Pendukung
.020
a	ISBN 978-0-470-31992-5 [paperback]
.100
a	DAHLEN, Micael
.005
a	20120312121622
.260
a	Chichester, West Sussex
b	Wiley
c	2010
.041
a	Inggris
.084
a	658.802 DAH
.300
a	xxiv, 584 halaman : gambar, tabel
b	25 cm.
c	xxiv, 584 halaman : gambar, tabel ; 25 cm.
.336
a	Buku-Bacaan Pendukung