.245
a	Marketing communications
b	: an integrated approach
h	Buku-Bacaan Pendukung
.020
a	ISBN-13: 9780749436698 [paperback] ; ISBN-10: 0749436697 [paperback]
.250
a	Third edition.
.100
a	SMITH, P. R.
.005
a	20150414140959
.260
a	London
b	Kogan Page
c	2002
.041
a	Inggris
.084
a	658.802 SMI
.300
a	xvi, 640 halaman : gambar, tabel
b	25 cm.
c	xvi, 640 halaman : gambar, tabel ; 25 cm.
.336
a	Buku-Bacaan Pendukung