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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

Sub Judul / by Mike Grigsby.
No Panggil 658.812 GRI
Jumlah Item Dipinjam Weeding Diperbaiki Tersedia
1 0 0 0 1
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1 PP ITB Lt. 2 (Koleksi Mingguan)
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Tipe Buku-Bacaan Pendukung
Koleksi Koleksi Mingguan
Seri MArketing science series
Pengarang GRIGSBY, Mike ;
Penerbit Kogan Page
Tahun Terbit 2016
Kota Penerbit London
Deskripsi

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.

ISBN 9780749477158 [paperback]
URL https://books.google.co.id/books?id=YestDQAAQBAJ&pg=PR8&dq=9780749477158&hl=id&sa=X&ved=0ahUKEwihuaSL8MDbAhUEULwKHdyuDHsQ6AEIJzAA#v=onepage&q=9780749477158&f=false
Subjek Marketing ; Pemasaran
Kata Kunci Customer relations ; customer services, retail, price elasticity, purchase ; Hubungan pelanggan ; layanan pelanggan, ritel, elastisitas harga, pembelian
Referensi Tidak
Perolehan Hadiah
Kolasi xiv, 249 halaman : gambar, tabel ; 25 cm.
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