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Selling the invisible : a field guide to modern marketing

Sub Judul / Harry Beckwith.
No Panggil AC 658.8 BEC
Jumlah Item Dipinjam Weeding Diperbaiki Tersedia
1 0 0 0 1
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1 PP ITB Lt. 1 (Koleksi American Corner)
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Tipe Buku-Bacaan Pengaya Nonfiksi
Koleksi AC American Corner
Pengarang BECKWITH, Harry ;
Penerbit Grand Central Publishing
Tahun Terbit 1997
Kota Penerbit New York
Deskripsi This book is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them
ISBN ISBN-10: 0446672319 [paperback] ; ISBN-13: 9780446672313 [paperback]
Subjek Management ; Manajemen
Kata Kunci Service industries, marketing, planning ; Layanan industri, pemasaran, perencanaan
Referensi Tidak
Perolehan Hadiah (U.S. Embassy)
Catatan xxii, 247 halaman ; 20 cm.
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